Change of fashion in the 50s

People started to be more positive after the war. Society took a step forward and so did fashion. It became a household name and it was shared by a wider audience. Christian Dioir revived the 'New Look' in 1947 and this re- established Paris as the fashion capital of the world. Some say that Christian Dior saved the Haute Couture industry.

After this success, Dior's name expanded as he created more fashionable styles and celebrities like the likes of Eva Peron started to wear them. Dior always named his collections, one of them being Envol (1948) this featured scooped skirts and jackets with stand up collars that rebelled against any other previous fashion, this meant that it attracted a wider audience because it was different and people wanted to be different.