Biba

Biba was a famous and popular fashion store in the 1960s through to 70s. It was started by a woman named Barbara Hulanicki and she ran it with her husband Stephen Fitz - Simon.
Biba was the first store to offer cheap outfits that were ready to wear for the public. Fashion didn't have to be expensive anymore and people liked it so Biba hit off.
A new 17 storey department store named 'Big Biba' was opened. Each floor had a different theme and logo which was based on the biba logo, and it expanded to menswear, home furnishings, children's wear, books etc.