Womens' Style

In the 1920/30s, women were going out a lot more so a new dress was introduced, the 'cocktail' dress. This then versed the tea dresses from before, because girls preferred the cocktail dress which were in the Paris collections and were often embellished with sequins and beads and attratced a lot of attention.

Curves had been banished from fashion and the corset was no more. It was more fashionable to have a boyish undeveloped adolescent figure rather than a curvaceous one. In 1925, Chanel created straight hanging jersey dresses that hung straight from the hips. These dresses were sleek and elegant.

Mass Market Production

Previously before the twenties, you were only able to buy clothes as one offs or if they had been made for you. But in the 1930s a new style of dressing was made available, mass market production. this was where you were able to buy clothes that had been made and produced in large batches.

Exposure

Toward the end of the 1930s, the new fashion was 'exposure'. It was the fashion to show your bare arms and sportswear becane more readily available and even more fashionable. The industry developed this new exposed look in evening wear with long plunging backs, trims with drapes and bias cutting.

 

The Fashion World

By the end of the 1930s the fashion industry was booming with many different types of jobs for people: Couturiers, jewellers, furriers, fabric printers, milliners, designers etc. Everything seemed to be going well.